Raise your hand if this sounds familiar:

You know you need to post consistently. You just never know what to say.

You sit down to write a caption and an hour goes by. You type something, delete it, type something else, and end up posting a stock quote you found on Pinterest at 11pm just so you posted something.

Or maybe you are posting but the posts are all surface level. "Book your session!" "Feeling yourself is important!" Nothing that actually stops someone mid-scroll and makes them feel seen.

Here is the truth: your potential clients are not going to book because of a sale. They are going to book because your post found them at the right moment and made them feel understood. That is the difference between a post that performs and one that gets ignored.

So we did the work for you. Here are 180 captions that are done for you. 90 of them are full captions, and 90 are quotes and song lyrics. If you post portfolio images twice a day, this can be recycled every 3 months.

This is a two-column Word document you can open, copy, paste, and post. Every caption is written using the empathetic marketing formula: identify the pain point, validate the emotion, present the solution, close with a call to action. All you do is swap in your website link.

Here's a sample caption:

"You have been saying 'I'll do it when I lose the weight' for longer than you want to admit.

Here's the truth: the women in our portfolio aren't waiting. They're showing up exactly as they are and walking away absolutely blown away by what they see.

Expert posing. Intentional lighting. A photographer who knows exactly how to make every body look incredible.

You don't need a different body. You need a different experience. And we have the one that's going to make you say, 'There's no way that's me! I had NO IDEA I could look like that!'

[add website here]

Fill out the form and let's get you on the calendar. You deserve this."

This is not for everyone. But this is for people that post inconsistently and need captions for multiple platforms, are just starting out and are learning to find their brand voice, need quality content to post to get eyes on their socials, or need to be on autopilot for a little while and don’t want to find content for 3 months.

If you want to copy and paste these word for word without ever adding your own voice, that is fine and it will still work! But the photographers who get the most out of this are the ones who use it as a starting point.

Read through the captions. Notice how they are structured. Then take that structure and run with it in your own words. That is how you build a brand voice that actually sounds like you.

If you are looking for a magic button that replaces showing up for your business, this is not it. But if you are looking for a shortcut that saves you hours every week and gives your marketing a real backbone? You are in the right place.

If you've been ghosting your social media, feeling completely burnt TF out, and need to rebuild your online presence, this is for you. These captions can be used in your Facebook Group, Instagram captions, TikTok captions, stories, and on your phone consultations, and recycled every few months.

These are the captions that Constance uses, and she books all clients 100% organically, without paid ads, with a studio revenue over $600K per year. This will help you stay consistent, find your own voice, and show up to get those organic bookings.

Due to this being a digital download, no refunds will be given.